Alive

The mushroom elixir brand "Alive" is a natural, refreshing beverage for which I had the privilege of creating and executing the initial visual assets. I worked closely with the creative director and CEO to ensure the visuals aligned with the brand guidelines, target audience, and goals. This collaboration resulted in a cohesive look and feel, a successful launch, a 70% increase in sales, and over 30M campaign views, making "Alive" the company's 2nd most profitable brand.